Social Media: What do you offline, you do online!
Social media is the next generation “rat race”, and in this world where thousands try to stand out, what will make you different?
What things can you offer that others won’t? Contrary to some beliefs, social media is far more than just a popularity contest (where your success is measured by the number of Twitter followers or Facebook Fans).
So here are some important ways that you can set yourself apart from every other social media cool-kid, and gain a true following.
Be an expert. People will listen if you have something important to say. By showing that you’re an expert in a specific field or on a specific topic, they will appreciate and follow your insight. This will also keep them coming back for more.
Interact. Don’t just wait for fans or followers and then let them sit there. Use these people to interact, comment, question and chit-chat. This will also give you access to their list of contacts, who will see you interacting and want to know who you are and what you can offer them. If time is a problem for you, just send some quick one or 2 word comments every once in awhile so they know you haven’t forgotten about them.
Don’t be self-centered. This is all about your status updates. Everything can be updated these days – from Twitter and Facebook, to your LinkedIn and Loopt statuses. But if you’re only talking about you, people will get bored. It’s great to offer insight in to your day and gain a personal connection with your followers, but remember that there needs to be something in it for them. So try status updates that ask a question, or provoke a response. Like this one I saw the other day:
Is happiness a choice? I’d love to hear your thoughts on the Discussion board!
Mind your manners. No one likes a Negative Nancy, so remember that making friends (and keeping friends) in social media is a lot like making (and keeping) friends in real life. If your comments and updates are always negative, or calling out other businesses or friends – you’re liable to scare people off. If you’re going the route of joining business and personal lives together – remember you have to act professionally at all times. If you’re not willing to do this, don’t combine them. It’s a fine line to cross, and sometimes we all need a little reminding.
Take a step back once in awhile. Keeping up in social media can be an exhausting job, especially if you’re doing it right. But remember to take a step back once in awhile. When you get burnt out, your quality of information can suffer. Take a couple days off, your blog readers will understand When you come back, you’ll be fresh and full of great ideas!
