If you are like me, you already have tons of phone calls and emails to keep up with. Just the thought of adding more online to-do tasks like updating LinkedIn and remembering to “tweet” routinely on Twitter is mind blowing!

Here is the good news. It gets easier. Several months ago I made a dedicated effort to be more active with social networks and here is the secret; using social media is just like any other habit you want to cultivate, make it part of your daily routine and it happens.

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Don't Be A Jurassic Adaptor!

If you are really interested in the topic of Web site design, I highly recommend Steve Krug’s book “Don’t Make Me Think.” I read the first edition several years ago and it became my bible for good Web site layout and design. I recently re-read the second edition and recommitted our team to developing sites that never ever make visitors “think”!

eMarketing research indicates visitors spend less than 27 seconds per page and they leave in less than two minutes if the Web site makes them think.

A good benchmark for your site is a five minute visit length with seven to eight page views. Of course, the larger the site (number of pages) the longer the visit length should be and the more pages they should view.

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Twitter Icon

Wondering where to get the social media icons to proudly proclaim you are now on Twitter, Facebook or Wordpress? Look no further! I found a great source at http://www.iconspedia.com/. This site offers more free icons than you can possibly download! I found the categories in the left side navigation difficult to use and not particularly intuitive, but the search feature works very well. From Facebook, Google to Twitter,  just type the name of the icon you are looking for in the search field and it comes right up. For the purpose of posting icons on a Website or in an email signature, I recommend downloading the PNG file type and either the 32 X 32 or 64 X 64 size. The icon in this post is the 128 X 128 size so you can get a feel for that size. Click on the size you wish and then click save. The download will start and either automatically save to My Documents/My Pictures or to a file you designate manually. Make a note where you saved the image so you can find it later when you upload it to your site. I hate it when I forget where a file is! Read more »

Today I had the pleasure of interviewing Kristen Weaver,  a web marketing expert, on how she is using social media to market new homes in the Orlando, Florida market. Kristen has pioneered social media marketing at her company and is one of the most progressive social media marketers in the industry. She is also a professional photographer and all around marketing maven! Her blog is the  www.thenewhomesalesguru.com and it describes her journey as a first time homebuyer. Check out our video interview and enjoy learning what Kristen does and how she does it!

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