LinkedIn is the best un-new social networking site for business professionals in today’s market.

Why?

First of all, let’s get the basics of LinkedIn and why it’s a site you should be on. LinkedIn was actually launched back in 2003, but had a slow following until the recent popularity of social media sites for business. Prior to that, using LinkedIn was a bit taboo because no professional business person would ever resort to social media to advertise themselves! Oh, how things have changed.

The main idea of the site is to connect business professionals with other business pros that they trust, have worked with or know personally. These connections are carefully maintained by the site to avoid spammers and friend gatherers by asking questions before making a connection with another person. It also helps connect your “6 degrees of separation” by joining groups of other like-minded professionals that you can network with.

Here are the best ways to optimize your experience on LinkedIn:

Write Recommendations
Recommendations are critical in the LinkedIn business experience. Knowing your connections and sharing kudos of their diligent work ethic, creative chutzpah and reliable lunch-dates shares not only help them look good, but you, too! I still believe  that the kindest compliment one can give is a recommendation or referral of their services to others. Proper LinkedIn etiquette states that you should always return the favor of a recommendation.

Join Groups
Joining, and actively participating, in groups will not only establish yourself as an expert in your field, but also connect you to other like-minded business gurus. Participating in the groups helps you to share interesting news articles, questions you may have relating to your business, or just asking thought-provoking questions. There are groups out there for nearly anything you can imagine, and if you can’t find one that suits you – make your own! Becoming a group administrator is super easy, so long as you have the time to keep up with it!

Meet new connections
Your connections connect you with their connections (wow, that’s a mouthful!) and gives you the opportunity to meet and share your experiences with other people in your industry or neighboring industries.If you see people in a “people search” with a “2″ or “3″ by their name, they are connected to you through one or 2 other connections. Bridge the gap! You may also see people with “group” next to their name, showing you that this person shares a common group with you. These are all great people to connect with on a more personal level!

Look for new opportunities
LinkedIn’s job search is one of the highlights of this social site, branching the gap between social and business. Since your profile is much like a resume, full of job experience, personal statements and recommendations – their job search is a great place to look for local (or non-local) employment opportunties. In an economy with high unemployment, if you’re recently laid off or just looking for the next best thing, LinkedIn’s job boards weed out the junk, don’t spam you with offers for community tech-colleges, and keep your job search simple. It’s also a great place for employers to find qualified candidates for their company, by noting when candidates with multiple recommendations are preferred; as well as other important criteria for their business.

Advertise your blog
Who doesn’t have a blog these days? Whether it’s a personal blog of your child’s first year, about your latest hobbies, or business related – you can use the WordPress plugin to showcase your most recent blog posts on your profile. This helps to drive traffic and interest to your blog.

Use the apps
Whether you’re using an iPhone, Palm Pre, or Motorola Startac (ha, remember those? I used to have one!) you can access the LinkedIn app or mobile site for easy, on-the-go, access to LinkedIn! All you need is a web browser and data plan and you can keep up with all things LinkedIn!

So what’s the end result here? LinkedIn can offer a slew of new opportunities if you just know how to get the most out of the site and optimize your Professional-Social Media experience!

Today I had the pleasure to speak for the Altamonte Springs Woamtec Chapter and what lovely ladies! Their energy and enthusiam was contagious. Thank you for having me!

I shared with them my ”fab five”…my five favorite FREE online tools. As a busy power mom, I use these tools on a daily basis. I believe technology should make our lives easier not harder! If a technology tool doesn’t save me time and/or money it is off the list! Enjoy my list and I hope they make your life easier as well!

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Social Media: What do you offline, you do online!

Social media is the next generation “rat race”, and in this world where thousands try to stand out, what will make you different?

What things can you offer that others won’t? Contrary to some beliefs, social media is far more than just a popularity contest (where your success is measured by the number of Twitter followers or Facebook Fans).

So here are some important ways that you can set yourself apart from every other social media cool-kid, and gain a true following.

Be an expert. People will listen if you have something important to say. By showing that you’re an expert in a specific field or on a specific topic, they will appreciate and follow your insight. This will also keep them coming back for more.

Interact. Don’t just wait for fans or followers and then let them sit there. Use these people to interact, comment, question and chit-chat. This will also give you access to their list of contacts, who will see you interacting and want to know who you are and what you can offer them. If time is a problem for you, just send some quick one or 2 word comments every once in awhile so they know you haven’t forgotten about them.

Don’t be self-centered. This is all about your status updates. Everything can be updated these days – from Twitter and Facebook, to your LinkedIn and Loopt  statuses. But if you’re only talking about you, people will get bored. It’s great to offer insight in to your day and gain a personal connection with your followers, but remember that there needs to be something in it for them. So try status updates that ask a question, or provoke a response. Like this one I saw the other day:

Is happiness a choice? I’d love to hear your thoughts on the Discussion board!

Mind your manners. No one likes a Negative Nancy, so remember that making friends (and keeping friends) in social media is a lot like making (and keeping) friends in real life. If your comments and updates are always negative, or calling out other businesses or friends – you’re liable to scare people off. If you’re going the route of joining business and personal lives together – remember you have to act professionally at all times. If you’re not willing to do this, don’t combine them. It’s a fine line to cross, and sometimes we all need a little reminding.

Take a step back once in awhile. Keeping up in social media can be an exhausting job, especially if you’re doing it right. But remember to take a step back once in awhile. When you get burnt out, your quality of information can suffer. Take a couple days off, your blog readers will understand When you come back, you’ll be fresh and full of great ideas!

If you’re in business for yourself, I want you to stop everything you’re currently doing and follow these simple instructions.

1. Enter www.google.com (or try Bing, Yahoo, Ask…) in your address bar. Click Go.

2. In the search bar, type in some key words in your industry. How would people find you?

3. Where do you rank?

If you’re not on the first page of results, it’s time to re-evaluate your web content for keywords, metatags and possibly invest in a serious SEO program.  I don’t want to get in to anything too technical for the purpose of this blog – but I did want to cover some of the basics and why these things are critical to the success of your company. Read more »

Do you subscribe to newsletters? I love getting relevant content delivered directly to my inbox. How convenient!

Today, I received an email from Search Engine Land with an article by Greg Finn, Director of Internet Marketing for 10e20. Go to their website, sign up for their updates! It will keep you in the loop!

Now, on to the article!

You could be the next “Will It Blend” but if nobody knows about you, then it doesn’t matter how creative and awesomely original you are. One of the most important factors in social media is the promotion of your content, and this often leads to annoyance. There are many annoying social media habits, but perhaps the most annoying come from the promotion of social media. Avoid the following social promotion pitfalls to become a less annoying (and more effective) user:

The Impersonal Users. If asking for a favor, make it personal. Social media is supposed to be all about relationships, yet so many people are lazy and make things impersonal. Great, I’m glad you found my IM name in my social profile, but my full name isn’t ‘Can you Digg this for me,’ so find some manners and use them. This is the same for all social mediums. Instead of direct messaging “friends” and telling them to share something in 140 characters, take the time to chat with them on IM, talk about the story in mind, and inquire if they would be interested in passing information along to their friends. The more time and genuine effort that you out into something, the better it will come out – I guarantee it. Read more »

At the rate social media sites are popping up, it’s hard to keep track of the new stuff when you’re still trying to figure out making a Facebook Fan page! So I did a little research, and came up with the top new and interesting social media places that are going to start making a big impact on the way we all work!

You don’t need to run out and sign up for every one of these, but see what you think will work the best for you, and start there. You can use this list as you become more familiar with some of these applications and continue to add them to your arsenal of business tools!

12seconds - You like video? You like Twitter? What an ingenious way to connect the speed of Twitter, with the personalization of  web video blogs. 12 Seconds is a micro-video-blogging site that limits your video to… you guessed it, 12 seconds. You can connect your 12 Seconds account to your twitter and facebook pages, so they automatically update whenever you post a video. You can even upload from your mobile phone! On a fun note – one of the cool things on 12seconds is the daily challenge Check it out! http://12seconds.tv

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Inspirational Ladies of Creating Your Masterpiece

I recently had the pleasure of being interviewed by the fabulous ladies of Creating Your Masterpiece, Jennifer Lee and Leah Turner, for their weekly podcast show on The Parents Everywhere Network. These ladies offer incredible workshops and coaching services to help individuals get what they really WANT from their personal and professional lives.

The topic of the interview was “Ten Technology Tips and Tools for Power Moms” and part one (the first five tips) aired today. Check out my interview below:

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Ten Technology Tips & Trends for Power Moms (Part I)

Technology today is changing so rapidly it’s hard to keep up with all the new bells and whistles out there! Many of us feel overwhelmed by all the choices! Busy parents (especially moms) can learn how to use these tools to simplify their lives. This week, we will cover the first 5 tips that all busy parents need to know about technology!

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Welcome to the brand new Internet Marketing Hotline Website!

If you have visited before, you’ll notice a lot of new features and services.

Three great ways to take advantage of the Internet Marketing Hotline’s services:

 1. Sign up for a FREE membership! This entitles you to participate in our Forums where you can ask any burning Internet marketing question for free.

2. Sign up for a PAID membership! This entitles you to access our LIVE network of experts who will give you one-on-one LIVE phone support to solve any Internet marketing problem you might have.

3. Follow us on Facebook, Twitter, YouTube and/or sign up for our eNewsletter. We would love to be “friends” with you!

Thank you for your interest in the Internet Marketing Hotline. We know you have Internet Marketing questions. We have the answers!

Are you having trouble keeping all of those little status updates current? I mean, really – there’s Facebook, Twitter, LinkedIn, Myspace… and it never ends! By the time you update your third website, the first one is already outdated!

There have been a lot of new widgets and applications that you can add to your blog, website and other social media places that will feed directly from your twitter account – but some are still incompatible, like LinkedIn.

So what’s a gal to do? Check out ping.fm! Ping is a free service which allows users to post to multiple social sites simultaneously.

As social media grows in popularity, more of these “hybrid” sites are popping up, allowing us to pull all of our other websites together with one simple interface. Ping is one of the most inclusive sites, with the easiest level of usage and broadest range of coverage.

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If you are like me, you already have tons of phone calls and emails to keep up with. Just the thought of adding more online to-do tasks like updating LinkedIn and remembering to “tweet” routinely on Twitter is mind blowing!

Here is the good news. It gets easier. Several months ago I made a dedicated effort to be more active with social networks and here is the secret; using social media is just like any other habit you want to cultivate, make it part of your daily routine and it happens.

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