There are several factors you should consider when selecting a social media channel. Target audience, product/service characteristics, amount of internal staffing/resources, time and technology savvy are just a few. Another one to consider is simply the volume of traffic and use of a social media channel.
Good place to get solid data is Hitwise. The latest data tracks everything from top 20 Websites (ranked by visits), top search engines by volume/visits to top 20 social networking websites. No suprise on the results, Facebook (for the week of 9/26/09) was the number one most visited social networking site at 41%. MySpace, YouTube, Tagged and Twitter round out the top five.
If you want to know where to focus your Internet marketing efforts this data can help! Enjoy!
This has been blasting the internet lately, and a perfect tie-in to my social media bootcamps, going on now. Incredible video with amazing statistics that you have to digest!
In my seminars and workshops, I frequently talk about the dramatic plunge in consumer confidence and how that impacts their willinging to buy your goods and services. I cite a study conducted by PR firm Edelman which studied “informed publics” between the ages of 25 to 64 and explored this group’s level of trust in four institutions: business, government, media and NGOs. Results reveal the lowest across-the-board levels of trust since the survey began ten years ago. What does this mean to you? Your consumers don’t trust you!
The solution I am proposing is to use social media to reestablish trust by allowing your raving fans to do the selling for you! Who do consumers trust? Each other! We naturally trust our neighbor’s referral over any type of formal advertising. Traditionally this has been called “word-of -mouth” marketing.
Here is the GREAT news. Social media is word-of-mouth networking on steriods. And, this is no longer just my supposition. Today eMarketer.com published a study that confirms online advertising trust is on the rise worldwide. “According to the “Global Online Consumer Survey” by Nielsen, 41% of worldwide Internet users trusted online advertising.” In fact, the study reveals the number one advertising tactic trusted by consumers is “recommendations from people I know”. You should definitely check out this fantastic article by eMarketer.com.
This strategy will require risk on your part. What if the reverse happens? What if someone says something negative? Can negative comments destroy all the trust you’ve worked to build up? Yes, if you don’t have a service recovery plan in place. You need a step by step plan in place to handle any negative posts. The plan should answer the following questions:
How fast will you respond?
What will your message be?
How will reassure your other online followers?
With a plan a place you can effectively handle negative posts. AND, get this….you can actually earn MORE trust by allowing an honest dialogue to take place, showing that you have a plan in place and that you take your customer’s concerns seriously. This is the mark of a trustworthy company.
But, let me quell your concerns about negative posts. I monitor a lot of “business” social media sites. I don’t see a lot of negative posts EXCEPT for the big “corporation” type companies. Why? No one wants to fire the first shot across the bow. I believe we are all thinking “If I start the negative avalanche it will eventually catch up to me!” We are afraid to say something negative about another business in fear someone else will do it to our business. Make sense? In fact, I mostly find social media pages for small businesses to be a sickening love fest of unrealistic proportions!
Start allowing your past, current and future customers to talk to each. They can sell you better than you ever will. Open up the dialogue and reap the rewards.
We practice what we preach! Please post a comment below and we invite you to disagree! And, we invite you to become a fan of the Internet Marketing Hotline on Facebook!
Today I had the pleasure to speak for the Altamonte Springs Woamtec Chapter and what lovely ladies! Their energy and enthusiam was contagious. Thank you for having me!
I shared with them my ”fab five”…my five favorite FREE online tools. As a busy power mom, I use these tools on a daily basis. I believe technology should make our lives easier not harder! If a technology tool doesn’t save me time and/or money it is off the list! Enjoy my list and I hope they make your life easier as well!
If you’re in business for yourself, I want you to stop everything you’re currently doing and follow these simple instructions.
1. Enter www.google.com (or try Bing, Yahoo, Ask…) in your address bar. Click Go.
2. In the search bar, type in some key words in your industry. How would people find you?
3. Where do you rank?
If you’re not on the first page of results, it’s time to re-evaluate your web content for keywords, metatags and possibly invest in a serious SEO program. I don’t want to get in to anything too technical for the purpose of this blog – but I did want to cover some of the basics and why these things are critical to the success of your company. Read more »
Remember “save the cheerleader, save the world”…a phrase made popular during the first season of the television show Heroes?
In this post, I am going to teach you how to save yourself repetitive clicks and maximize your time. Okay so saving clicks may not save the world, but you just might find yourself less frazzled and more productive!
If you are like most people I know, you are short on both money and time these days. You are working harder and longer than ever before and making less money doing it. Sound familiar?
There are several factors you should consider when selecting a social media channel. Target audience, product/service characteristics, amount of internal staffing/resources, time and technology savvy are just a few. Another one to consider is simply the volume of traffic and use of a social media channel.
In my seminars and workshops, I frequently talk about the dramatic plunge in consumer confidence and how that impacts their willinging to buy your goods and services. I cite a study conducted by 
Today I had the pleasure to speak for the 
